No Kid Hungry is a non profit that aims to fight childhood hungry in America. The main message for this advertising campaign was to raise awareness of childhood hunger in America and to gain more assistances through donations or volunteer work.
Thumbnail Sketches and Design Inspiration
Each thumbnail sketch is a different concept for No Kid Hungry. Some of the ideas were meant to showcase children in a happy environment receiving food, other ideas showcased food or full plates of food. Overall the idea that worked best and was the most unique, showcasing children who were having trouble focusing in school and writing a story about each child in the body copy.
Design Elements
The design elements include a web banner and a billboard. The web banner showcases one of the children from the print advertisements and rotates to show his or her story about hunger. The billboard also showcases one of childern from the print advertisements and his hungry story.
