Salsa Medina is a branding project that is based on a fictional family owned salsa company. The Salsa recipe and story is influenced by my own family. The salsa is made with real ingredients and the packaging is made from recycled material.
Logo Design
The Salsa Medina logos incorporates chilies into the design showcase the fresh ingredients used to make the salsa. Another important factor for the logos was to stay traditional. A black and white logo was designed to be universal for all platforms. The three colored logos are meant to indicate the spiciness of each salsa offered. The lime green is mild, the orange is medium, and the red logo is hot.
Package Design
The Salsa Medina Packaging was created to resemble a Spanish style home. The idea was to create a sense of family and when you have this salsa the family will come together.
