The Aperitif Co. is a local food truck in Jacksonville, Florida that serves speciality cocktails for different types of events. We were asked by a local design agency to create a new logo for the company and to create several possible design elements that the owners could use.
Logo Design
Each logo design incorporates classic and modern design elements. The designs were meant to be unique from one another. Inspiration was drawn from drink items like drink stirrers and the shapes of drink glasses. Ultimately the decision was made to make the logo look like a bird’s eye view of a classic cocktail.
Design Elements
Each design element was created to better serve the customers of The Aperitif Co. The menu is designed with drinks on the front and back. It is easy for guest to use at events and for the owners to pass around. The circular pattern was created by me for the menu, it is meant to replicate the circular shape in the logo. The signage needed to go with the the logo for the owners other business that is run out of the same struck.
